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Building brands with sports sponsorship

1 minute read | June 2023

Learn how to calculate & compare ROI across all sponsorship investments, minimize brand risk and grow partnership value. 

Bridget Nelson, Head of Brand Performance and Audience Research at MassMutual, joined us as we discussed: 

  • The role of sports sponsorship in MassMutual’s marketing mix
  • Using data to evolve a brand’s sponsorship strategy
  • Optimizing sponsorship investments by holistically measuring impact on business objectives

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