Insights | 19-03-2024
Super Sunday delivers a record day of TV viewing
While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…
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While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…
Introduction Measure the full funnel impact of TikTok advertising TikTok, a global entertainment platform, captures the…
We explore how audiences are consuming news media and how things may have changed since the last elections.
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
Dimensions of diversity are numerous, spanning well beyond skin tone and narrative location.
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…
Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with…
Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched away from…
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
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