Insights | 29-09-2020
Making Digital Advertising Add Up in India
Brands go by the metrics that publishers themselves report, to gauge the effectiveness of their digital advertising and…
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Brands go by the metrics that publishers themselves report, to gauge the effectiveness of their digital advertising and…
Smartphones in India have benefited from the rise of inexpensive high-speed 4G internet. Affordable data has also paved…
The adoption of smartphones and the incidence of online financial transactions has always been high among Millennials….
Indian consumers of personal care products are increasingly showing a distinct leaning towards natural offerings. This is…
Statistically, many of our purchases are driven by emotions. Yet, most measurement tools are unable to assess the…
As the media landscape gets increasingly fragmented, arriving at the right marketing mix is becoming more and more…
India’s literacy rate has seen significant improvement over the past decade. To better understand publishing in India…
Cash is no longer the king! The phenomenon of mobile payment apps has been quick to catch on with the number of end-users…
With e-tailing coming of age, our numbers show that as much as 60% of consumers in developing markets are willing to use…
Ask any marketer today what his or her primary challenge is and the answer you’re likely to get is “how do I maximize…
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