Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Discover how…

The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show…

Explore Star Wars streaming data for May 4th. See how Andor and The Mandalorian drive engagement across…

Anime is one of those streaming categories that often gets overlooked as only attracting a niche audience, and…

Which holiday fan favorite movies, old and new, are at the top of the season’s TV viewing charts?

Horror is bigger on TV than ever this October. Which movies are fans screaming for this Halloween season?

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a…

Discover the five key trends that are shaping the way we watch television ahead of the 2025-2026…

Discover how DMA® shape TV industry strategies for both advertisers and broadcasters.