Articles
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Digital Audio + CTV: A Winning Combination for Issue Advertising
Discover the impact of Digital Audio + CTV in driving brand recall and shaping consumer sentiment for effective…
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College Towns and Powerhouse Programs: Launching the Nielsen Scarborough College Football Fandom Index
Explore the latest insights into sports viewership trends with the new College Football Fandom Index and its…
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Why the U.S. Open Plays in the Best Tennis Fandom Market in America
New York doesn’t just host the U.S. Open; it’s the most engaged tennis market in the country. The…
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Streaming Landscape 2026: Trends from the First Half of the Year
As we hit the halfway point of 2026, our streaming data shows us that so far, the top five overall titles have…
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Local Roots, National Passion: Unveiling the Nielsen Scarborough NFL Fandom Index
Explore Local Roots in NFL fandom with Nielsen’s new index highlighting passionate mid-sized markets like…
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Marvel’s Spider-Man: A franchise that reaches every generation
Spider-Man: Brand New Day has shattered box office records, achieving the biggest domestic opening weekend in…
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Tuned In: Why Removing AM/FM Radio Is a Multi-Billion Dollar Gamble for Automakers
The car dashboard has undergone a digital facelift in recent years, with sleek touchscreens, subscription-based…
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The Serena Williams effect: Quantifying the television phenomenon
Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Discover how…
