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Insights | 14-11-2022
A marketer’s trifecta: Women, the World Cup and holiday shopping 
For the first time ever, the World Cup will overlap with the holiday season, creating a unique opportunity for brands to…
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Insights | 25-10-2022
Advertising gap: Black LGBTQ+ consumers
For advertisers wanting to make inroads with the growing LGBTQ+ community—and their buying power—inclusivity is…
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Insights | 24-10-2022
Sponsor patches on MLB jerseys are more than what they seam
For brands thinking about the opportunity that sleeve patches will bring when the 2023 MLB season kicks off, the upcoming…
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Insights | 20-10-2022
Big data from smart TVs isn’t enough to measure audiences
Despite the many doors that smart TVs will open in the years ahead, they won’t—by themselves—be able to provide the…
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Insights | 20-10-2022
Sports provide a lift to broadcast TV in September, but all signs still point to streaming
Alongside the whopping 222% increase in sports viewing on broadcast channels, audiences continued to over-indulge on…
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Insights | 13-10-2022
Beyond on-screen: Off-camera diversity attracts new audiences
Diversity and inclusion behind the cameras is becoming more important to viewers—and the growth of this diverse talent…
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Insights | 11-10-2022
Live sports are headed to streaming services, and audiences are ready
With new streaming-exclusive rights deals involving the NFL and MLS in play, fans are ready, as more than one-third of…
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Insights | 03-10-2022
Latino representation in video content drives bingeability
When inclusive content attracts them to a service for the first time, Hispanic audiences stay to watch more than just what…
