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Insights | 09-05-2024
‘Data driven’ is no longer enough for your ROI strategy
ROI strategies hinge on capturing the right data at every stage of the customer journey. Just because data is easy to…
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Insights | 09-05-2024
ROI strategies hinge on capturing the right data at every stage of the customer journey. Just because data is easy to…
Insights | 13-09-2023
To take your brand to the next level, it’s critical to understand which tactical investments produce the best returns…
Insights | 25-08-2023
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling errors,…
Insights | 23-06-2023
Streaming may be the most top-of-mind today, but the future of cross-media measurement will need to be adaptive to many…
Insights | 10-11-2022
As video advertising fragments to follow consumption, marketers need a reliable view into each touch point as well as an…
Insights | 31-10-2022
Simply put, your brand is how people see, experience and perceive you.
Insights | 15-09-2022
During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially…
Insights | 08-09-2022
For media sellers, increasing competition—both within specific channels and in adjacent channels—has never been…
Insights | 17-08-2022
In the content-rich media industry, metadata can help content owners and buyers understand why audiences gravitate to…
Insights | 11-08-2022
With third-party cookies disappearing, it is more important than ever to make sure that your ads are reaching the…
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