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  • Webinar: 3 budgeting strategies to boost media ROI

    Media measurement has never been easy. But now, as the world braces for economic turbulence ahead, marketers must double down on budgeting and measurement strategies that perform under pressure and continue to grow both brand & sales sustainably. In this webinar, Nielsen’s VP of Strategic Insights, Imran Hirani unpacks insights from over 150,000 global studies…

  • 닐슨미디어, ‘디지털 마케팅 퍼포먼스 극대화’ 위한 디지털 웨비나 개최

    13일(수) 오후 3시, 디지털 마케팅 캠페인에 최적화된 솔루션 소개 ‘디지털광고시청률(DAR)’ 및 ‘인플루언서 스콥’으로 디지털 캠페인 효율성 제고 2021년 10월 08일 – 글로벌 미디어 정보 분석 기업 닐슨미디어코리아(대표 조선국)가 13일 오후 3시 ‘닐슨 글로벌 솔루션을 활용한 디지털 마케팅 퍼포먼스 극대화’를 주제로 디지털 웨비나를 진행한다고 밝혔다. 최근 닐슨미디어가 출시한 디지털 마케팅 캠페인 솔루션들을 소개하는 자리로, 디지털 광고…

  • How The World’s Biggest Sports Properties Engaged Fans in 2020

    The connection between fans and sports is a continually evolving relationship, with new trends and dynamics developing every year. Many of the largest global sports entities have been at the forefront of building their fan bases and actively engaging them to develop a natural and mutually beneficial conversation. Fans around the world expect more content…

  • eMarketer Tech Talk: Streaming Demystified—A Marketer’s View

    The pandemic has upped the ante for marketers looking to make sense of the ever-fragmenting streaming landscape. In just one year, Nielsen estimates that the percentage of homes that can stream has risen from 18% to nearly 30%.  With expanded measurement capabilities, marketers can see the true scale of the growing streaming ecosystem and measure…

  • Back to the Drawing Board: Media Planning Through Uncertainty

    The norms for media planning have been completely reset due to changing consumer habits—greatly accelerated by COVID-19. The data and processes that marketers once relied on need to be adjusted to reflect the current environment and its lingering effect. Watch experts from Nielsen and our guest Forrester for an insightful on-demand discussion focused on: The…

  • Not Your Traditional Ads: Proving the Impact of Branded Content

    From branded educational video series to strategic product placements in TV shows, we’ve seen an explosion of branded content. These marketing opportunities seamlessly unite entertainment and editorial content with advertiser messaging—making ads much more creative. This on-demand webinar discusses:   Practical applications in developing branded content; Best practices for publishers, gathered from Nielsen research and content…

  • Thriving Through Disruption Panel: A New Playbook for CPG & Retail Advertisers

    We’re living in a world of disruption, and it’s becoming harder for consumer packaged goods (CPG) and retail brands to make meaningful connections with consumers. From the rise of new and unlikely competition to changing demographics and global movements stressing social issues, marketers have to plan against a myriad of nuanced cultural events and trends….

  • Beyond SVOD: Capitalizing on the Growth of Ad-Supported Streaming

    Subscription video on demand (SVOD) offerings account for the majority of video streaming, but the time Americans spend with ad-supported video is growing. Not only are newcomers opting to launch ad-supported models given the various SVOD options already in play, but with rising unemployment and falling consumer confidence, ad-supported models have a notable opportunity–as long…

  • Understanding the Total Audience: Insights, Trends, and The Path Forward Amidst COVID-19

    To say 2020 has been marked by challenge and volatility—among consumers as well as businesses large and small—is an understatement. Companies have been forced to be agile, flexible and, in many cases, have transformed their operations in order to continue to function as a result of today’s new normal. However, times of great distress can…

  • Rev Up Your Auto Marketing with Multicultural Consumers

    As we cope with the realities amid COVID-19, consumers are finding and purchasing cars in new and different ways. With Hispanic, Black and Asian Americans making up 40% of the U.S. population, understanding how these consumers spend their time and the best ways to reach them is crucial to creating a marketing campaign that stands apart,…