Expanded integration with DoubleClick Bid Manager allows global marketers to easily access Nielsen’s industry-standard digital advertising measurement

London – August 14, 2015 – Nielsen has expanded its relationship with Google to make Nielsen Digital Ad Ratings – its online ad measurement service – available internationally via Google’s DoubleClick demand-side platform (DSP). 

For the first time, Nielsen Digital Ad Ratings is available via DoubleClick Bid Manager in the UK, alongside Australia, Brazil and Canada. Digital Ad Ratings has been available in the DoubleClick platform in the US since December 2014.

この拡張された統合により、DoubleClick Bid Manager を DSP として使用するグローバル メディアの買い手と販売者は、シームレスなワークフローの一部としてオンライン キャンペーンのオーディエンス測定を有効にできます。これにより、タグ設定に必要な個別の手順が不要になり、キャンペーンの配信、オーディエンス測定、レポートを 1 か所で提供することで、世界中の DoubleClick Bid Manager クライアントのキャンペーン実行エクスペリエンスが向上します。

Additionally, Nielsen is continuing to expand its Digital Ad Ratings measurement into more markets. The service recently launched in China, Singapore, Indonesia, Philippines, Japan and Mexico, with India, Thailand and Malaysia set for launch in the coming months.  By the end of the year, Digital Ad Ratings will be available in 16 international markets which together cover 95% of global digital advertising spending.

“Digital Ad Ratings continues to grow globally, driven by increased usage, new clients and demand from major advertisers,” said Nielsen EVP of global Watch product leadership Megan Clarken. “By making Digital Ad Ratings measurement available through platforms like Google’s DoubleClick, we offer added value, choice and flexibility in how clients access insights to evaluate campaign effectiveness.”

Nielsen’s integration with DoubleClick includes the availability of standard Digital Ad Ratings measurement for video ads on desktops.

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ニールセンについて ニールセン

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.

お問い合わせ

Neil Beston, neil.beston@nielsen.com, 07770 644136 (London)