New York  – Jan. 7, 2022 – Nielsen (NYSE: NLSN) and New York Interconnect announced that they have reached a multi-year agreement for local TV measurement in the New York Designated Market Area (DMA). New York Interconnect (NYI), is a joint venture among Altice USA, Charter Communications, and Comcast that offers advertisers a seamless, integrated solution to reach households in the largest advertising market in the country. 

今回の契約では、ニールセンのデータにより、NYIはキャンペーンや代理店であるケーブルネットワークの日々のパフォーマンスを評価し、DMAレベルでのテレビキャンペーンのリーチやフリークエンシーを計算することができます。また、ニューヨーク・インターコネクトは、ローカルおよび全米の広告費に関する最も包括的な情報源であるニールセン Ad Intelのライセンスも取得しています。

“Nielsen’s data aids NYI in prospecting as it details ad dollars spent in the New York market on a category and advertiser basis,” said Betsy Rella, Vice President of Research and Data for NYI. “We use Nielsen data in our sales collateral to help position our products in the marketplace. Additionally, with the use of Nielsen data, NYI is able to create posting reports for each client which serve as a ‘report card’ to ensure our local cable advertisers achieve the deliveries they expect.”

“We are enthused about Nielsen’s commitment to impressions evidenced by their ‘Impressions First Initiative,’ which is designed to support the industry-wide move to impression-based buying and selling. The ability to transact on impressions fuels our cross-platform strategies and was a key factor in our decision to use Nielsen.”

“New York Interconnect is a valued client and industry leader, and we look forward to continuing to support the successful campaigns they create for their brands and advertisers,” said Catherine Herkovic,  EVP, Managing Director, Nielsen Local TV.  “The support for impressions-based buying as evidenced by NYI’s enthusiasm and solidarity is a testament to the imperative across the industry, and Nielsen’s progress lays the groundwork for implementing Nielsen ONE across local, national and digital measurement.”