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인사이트 > 미디어

Coming To A Gas Pump Near You TV

1분 읽기 | 2008년 7월

The Associated Press reported Tuesday that the number of televisions mounted atop gas pumps have skyrocketed since their introduction in 2006. 

Programming at the pumps varies by location and TV provider, but all offer heavy rotations of 15-second ads.

The story cited a recent study by Gas Station TV and Nielsen, which found that 70% of people who watched the gas station ads remembered the products advertised, while 89% of consumers surveyed were willing to buy a product after seeing an ad on televisions attached to gas pumps.

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