Education, career and travel websites spike in the New Year
Sydney, Australia – 11 February 2016 – The first Nielsen Online Ratings figures of 2016 reveal that Australians spent the first month of the year online planning the year ahead. While current events and global news ranking remained relatively stable, January figures show spikes in travel as well as education and career focused websites.
As the festive season came to a close, several travel related websites experience increased audiences including airlines and hotel research and booking sites. Qantas led the airline sub-category with an audience of 1.9 million, while Virgin saw a 19 percent increase since December to an audience of 1.2 million. Qatar Airways saw a 357 percent month on month spike off a small audience in December, and Air New Zealand and Air Asia both experienced over 110 percent increases since December.
Many Australians have also been booking or researching their next trip, with all top 10 entities in the cruise lines, hotels/hotel directories & multi-category travel categories seeing double digital audience growth since December. Overall, the hotels/hotel directories sub-category experienced a 25 percent increase since December, with Booking.com seeing an increase of 55 percent to an audience of 1.9 million, while second placed Trivago experienced the highest increase of 187 percent to 760,000 people.
표 1. 뉴스 순 방문자 수 기준 상위 사이트 순위
|
|
Unique Audience (000) – Jan, 2016 |
Unique Audience (000) – Dec, 2015 |
Month on Month % Change |
|
|
Sub-category: Travel-Hotels/Hotel Directories |
4,296 |
3,442 |
25% |
|
|
Booking.com |
1,878 |
1,215 |
55% |
|
|
Trivago |
760 |
265 |
187% |
|
|
Wotif.com |
758 |
605 |
25% |
|
|
Stayz Websites |
584 |
418 |
40% |
|
|
Hotels Combined |
541 |
480 |
13% |
Source: Nielsen Online Ratings, Hybrid data January, 2016
Educational and career focused websites also saw an increase in audience as school leavers researched their tertiary education options and submitted preferences, while workers looked into career development opportunities or a new position. UAC, the Universities Admission Centre’s website, experienced a 110 percent increase with 122,000 people visiting the site in January. Many universities across the country saw spikes in audience, with the Education & Careers-Universities sub category growing 11% on December 2015.
January was also a month for career development, with the sub-category growing by 14 percent from December. Seek saw a 39 percent increase to an audience of 2.2 million
CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORYIn the Current Events & Global News Sub-Category, the top three websites – news.com.au, smh.com.au, ABC News – maintained their rankings by unique audience. Overall the sub-category grew in unique audience by 7 percent, as anticipated after the Christmas period.
Daily Mail Australia and ninemsn News switched rankings in January, with Daily Mail Australia coming into fourth position. Yahoo7 News Websites came back into the top ten in sixth position.
TABLE 2. TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR JANUARY 2016
|
이름 |
고유 대상(000) |
1인당 페이지 조회수 |
1인당 세션 수 |
1인당 시간(시간:mm:초) |
|
news.com.au |
3,674 |
59 |
14 |
01:59:05 |
|
smh.com.au |
3,532 |
34 |
11 |
01:29:27 |
|
ABC 뉴스 웹사이트 |
2,952 |
31 |
9 |
00:51:10 |
|
데일리 메일 오스트레일리아 |
2,391 |
24 |
8 |
01:06:13 |
|
나인엠에스엔 뉴스 웹사이트 |
2,296 |
24 |
11 |
00:51:20 |
|
야후7 뉴스 웹사이트 |
2,081 |
18 |
8 |
00:25:53 |
|
가디언 |
1,858 |
14 |
6 |
00:33:04 |
|
나이 |
1,790 |
39 |
11 |
01:26:19 |
|
BBC |
1,637 |
27 |
7 |
00:46:45 |
|
MSN News |
1,596 |
14 |
9 |
00:20:53 |
Source: Nielsen Online Ratings, Hybrid data January, 2016
닐슨 소개닐슨 N.V.(뉴욕증권거래소: NLSN)는 소비자의 시청 및 구매에 대한 종합적인 이해를 제공하는 글로벌 성과 관리 회사입니다. 닐슨의 시청 부문은 미디어 및 광고 고객에게 비디오, 오디오, 텍스트 등 콘텐츠가 소비되는 모든 디바이스에서 총 시청자 측정 서비스를 제공합니다. 구매 부문은 소비재 제조업체와 소매업체에게 업계에서 유일하게 소매 성과 측정에 대한 글로벌 관점을 제공합니다. 닐슨은 시청 및 구매 부문과 기타 데이터 소스의 정보를 통합하여 고객에게 세계 최고 수준의 측정과 성과 개선에 도움이 되는 분석을 모두 제공합니다. S&P 500대 기업 중 하나인 닐슨은 전 세계 인구의 90% 이상을 커버하는 100개국 이상에서 사업을 운영하고 있습니다. 자세한 내용은 www.nielsen.com 에서 확인하세요.
언론 문의: 재키 헬리커, +61 403 074 864, jackie.helliker@nielsen.com
