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Nielsen to Adopt Gracenote ID as Standard Content Identifier for Audience Measurement

2 minute read | April 2017

Nielsen Will Offer Metadata Management Services Leveraging Gracenote IDs

New York, NY – April 20, 2017 –  Nielsen announced today it is formally adopting Gracenote IDs as the standard content identifier across its audience measurement solutions. Standardization of Gracenote IDs within Nielsen’s measurement products will tie together all related media and power more effective cross platform buying and planning.

Gracenote’s market leading IDs link together video, music and sports content across television, digital, and radio and help power advanced search and intuitive user experiences. These unique alphanumeric content identifiers for linear TV, VOD and OTT underpin the national and local programming guides used by viewers everyday.

Nielsen’s standardization of the Gracenote ID will provide greater automation for media clients who will be able to use one single identifier for their program titling processes. By binding the Gracenote IDs to all watermarks and signatures within its measurement, Nielsen will help clients more effectively map and measure content wherever it lives, fueling the cross media linking of metadata across all platforms for Nielsen Total Audience products.

“Implementing Gracenote IDs as standard identifiers is a vital step forward toward creating a more automated, efficient, and accurate measurement process regardless of where the content or ad is consumed,” said Kelly Abcarian, SVP of Product Leadership at Nielsen. “Weaving Gracenote IDs through all Nielsen audience measurement services is part of our ongoing commitment to delivering products that provide tangible benefit to our clients and the market at large.”

With this standardization, Nielsen will be providing premium metadata management services that will offer clients significant workflow efficiencies and deliver carefully curated metadata in their audience reporting.  This streamlined approach will allow clients to more optimally map and measure content across all platforms and provide the missing linkage to power cross-media buying and planning.

Nielsen completed its acquisition of Gracenote in first quarter of 2017. The company is referred to as “Gracenote, a Nielsen company.”


Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy.  Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit


Leslie Pitterson,, 646.654.4412Graham McKenna,, 510.428.7288