New York, NY – Feb. 9, 2021 – Nielsen (NYSE: NLSN) and Marquee Broadcasting Group, a privately held broadcasting company that owns several television stations, today announced a multi-year agreement whereby Nielsen will provide local TV measurement services for all broadcast stations.
“We believe that Nielsen data are vital and critical components in our comprehensive suite of tools we utilize to serve our communities across all of our markets,” said Patricia Lane, CEO of Marquee. “With Nielsen, we are confident Marquee will continue to provide the highest level of service and expertise to our viewers, our advertising partners and the communities we serve, because local truly does matter.”
Marquee provides news, weather and sports reporting to its viewers, and it strives to produce programming that is local, relevant and important to its constituents.
With the acquisition of WDMT in Salisbury, Md., in 2013, Marquee Broadcasting Inc. has expanded to several more states, with a growing local news presence in Maryland, Georgia and Kentucky. With plans to expand further in the future, Marquee views its relationship with Nielsen as an ever-expanding one.
“The backbone of the Local TV business are Local broadcast TV stations,” affirms Catherine Herkovic, EVP/Managing Director, Nielsen Local TV. “Nielsen is proud to help Marquee serve its local communities and to provide a service that supports accurate, comprehensive delivery of the news.”
About Nielsen Local TV
Nielsen’s investment and innovation continue to transform how Local TV is measured. With the activation of additional return-path-data into 47 RPD+ markets in January 2021, Nielsen is now reporting Local TV audiences from millions of additional households across the US.
Beginning in February 2021, all 137 RPD+ markets will benefit from daily delivery of Local TV ratings to measure the impact of sports, specials and breaking news of the day. This accelerated ratings delivery will empower media buyers and sellers to demonstrate the power of Local broadcast TV to reach key audiences and consumers in their Local communities. Nielsen remains the only provider of direct persons measurement and comprehensive reporting from pay-TV households, over-the-air homes, and linear streams from virtual MVPDs across all 208 DMAs.
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.