Nielsen Streaming Platform Insights reveals:
- 10.1 billion1 in-home minutes spent streaming, representing one-fifth of all video consumption time in-home, based on a total net reach of 4.6 million2 Hong Kongers
- The average Daily Share of Video Streaming across total video time increases after 9 pm and it reaches 52% at 3 – 4 am
- YouTube and myTVSuper round out the top twoA streaming platforms but top 5 ratings are not the same for every week of the month
Hong Kong, 17 February 2022 – Today, Nielsen (NYSE: NLSN) released streaming platform insights revealing that 4.6 million2 in-home viewing Hong Kongers spent 10.1 billion1 minutes streaming3 for the month of January 2022.
Nielsen’s streaming platform insights also reveal that video streaming platforms accounted for 19.4% of audienceB total video time. It also provides a view into the broadcastC share of audience total video time of 65.4% during the same period.
Clare Lui, Vice President, Nielsen Media, commented: “As we look at the full month of streaming insights data for January 2022, we see that audiences behave differently with streaming versus linear feeds. Nielsen is eager to help both buyers and sellers to understand these shifts to better connect with their audiences.”
Ranjeet Laungani, Managing Director for Nielsen in North Asia said “Nielsen’s Streaming Platform Insights helps buyers and sellers of media to understand the impact of in-home streaming across devices and the interplay between streaming and linear TV viewing. Today, Nielsen’s exciting global vision of Nielsen ONE is one giant step closer to cross-media measurement reality in Hong Kong.”
About Nielsen Streaming Platform Insights
Nielsen Streaming Platform Insights uses people-powered panels and proprietary metering technology to measure what platform is streamed and the device used to stream (smart TVs, connected devices, video game consoles, computer, mobile).
By fusing the who, where, and what, we’re able to create a macro view of how audiences engage with various streaming platforms in the home. This intelligence can help you make critical decisions about the best ways to reach your desired audience, enhance your guided content, or optimize your subscriber acquisition strategy.
- Base: Aged 4+ ; Level: Dayparts ; myTV SUPER (OTT + Mobile + PC) ; Other Digital Streaming channels (TV + Mobile + PC) ; Activities: Live + Playback; Variables: as stated above ; Data Period: January 1 – 31, 2022
Remarks: In-Home Network Only
- Base: Aged 4+ ; Variables: Net Reach; Data period: January 1 – 31, 2022
- Nielsen Streaming Platform Insights; Data period: January 1 – 31, 2022
Nielsen Streaming Platform Insights reflect streaming activity on the in-home internet network only (e.g. wifi or wired internet connection). Out-of-home streaming activity or in-home streaming that occurs off the home internet network (e.g. over a cellular connection) is excluded.
A: Ranking is based on 35 listed digital channels (100Most, 17 Live, Big Big Channel, Big Big Fun, Bilibili, Douyin, Facebook, HBO Go, HKATV, Hong Kong Open TV, i-Cable, Instagram, IQIYI, myTV SUPER (Including myTV SUPER OTT box streaming), Netflix, Now News, Now Player, Now Sports, Now-E, Oriental Daily, PPLive, Qianxun, RTHK On the Go, Sohu, Tencent Video, TikTok, TVB News, TVBAnywhere, UpLive, Viu Yellow, ViuTV Blue, VOOV, Weibo, Youku, YouTube), Data period: Jan 1 – 31, 2022
Nielsen is continually looking to expand the number of platforms in our streaming measurement. This release currently excludes: Amazon Prime Video, Apple TV+, Disney+, HMVOD and UTV
B: Audience is defined as the 4.6 million Hong Kongers with in-home streaming activity
C: Broadcaster – Free to Air channels
Other – Peripheral (i.e. Video Game, Media box) / Other non listed channels (i.e. Satellite channels)
D: For the Viewing Time share in the 2nd chart, Other is excluded
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.