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Nielsen enhances digital content audience measurement in Australia with Identity System

2 minute read | August 2022

A uniquely Australian solution to Australia’s digital content measurement problem

Sydney, 18 August, 2022 – Nielsen today reaffirmed and intensified its commitment to independent, digital audience content measurement, with the announcement of its enhanced Digital Content Ratings Solution (DCR), powered by Identity System.

Purpose-built for local needs, enhanced DCR is a currency-grade solution to the industry’s growing need for quality audience measurement and reach, and marks the return of speed, scale, and granularity to online measurement in a privacy-focused digital world.

While content measurement has historically relied on one identity partner, enhanced DCR powered by Identity utilises data from multiple data providers, delivering more than 10 million identities, deduplicated against 57 million device identifiers, allowing for accurate data when it comes to viewers, their devices, and digital viewing habits.

This provides true scale in measurement, enabling the delivery of audience data, 365 days a year, for large and small sites, alongside Nielsen’s overnight measurement of digital advertising campaigns.

Nielsen’s Managing Director, Pacific, Monique Perry, said, ”We’re here to stay. We’ve never been more committed to meeting the needs of this ever-changing industry. Our unique technologies, assets, and data science expertise put Nielsen light years ahead when it comes to digital measurement.”

Nielsen’s Executive Director of Growth and Product, Jonathan Betts added, “We’re focused on the future of media with a tech-forward mindset, and our enhanced Digital Content Ratings solution is yet another example of our industry-leading platforms. You can’t have quality measurement without scale and granularity, and DCR is the only solution which can provide that for the whole market. Whether you’re a large or a small site, need data daily, weekly, or monthly, we’ve got you covered.”

Today’s announcement follows the successful launch of enhanced DCR in Italy, where it’s been adopted as the industry-wide standard for digital content measurement. It marks the next step in the evolution of currency-grade digital measurement in Australia and builds on more than two decades of quality digital measurement, nationwide, for Nielsen.

Nielsen is currently testing the new enhanced DCR solution, powered by Identity System, and is planning to go live in September.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.

An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at or and connect with us on social media.


Dan Chapman
+61 404 088 462