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  • Nielsen Video Series – Episode 2 Part 1: Digital Audience Measurement in Australia

    The high collaboration across the media marketplace, from publishers to agencies, advertisers and the industry bodies, has led to the creation of an incredibly sophisticated methodology that is at the cutting edge of what is happening in any market globally. On this episode of our Nielsen Video Series, Product Strategy – Audience Measurement, Asia-Pacific, Alex…

  • Wharton Markets in Motion: Marketing in the Midst of a Pandemic

    Following the unprecedented changes of 2020, the world at large continues to evolve, and marketers are strategizing in a rapidly fluctuating environment. While past may be prologue, the pandemic has brought the media industry into uncharted territory, and marketers and advertisers must remain nimble as we continue to adjust to a new normal.  As such,…