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2024 Annual Marketing Report
Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…
Marketing performance2mins read
Case StudyAdding incremental reach with local streaming
To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how audiences…
6mins read
VideoConversations from Cannes: Industry leaders on what’s reshaping the advertising landscape
Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders are…
Advertising3mins read
ArticleWhat’s next for women’s sports: Fueling growth by proving value
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…
Sports & gaming7mins read
Featured
Reaching Asian American Audiences 2024
Understanding the media preferences of Asian American, Native Hawaiian and Pacific Islanders is critical to resonating in…
Audiences5mins read
Featured reports
- Report
Reaching Asian American Audiences 2024
Understanding the media preferences of Asian American, Native Hawaiian and Pacific Islanders is critical to resonating in…
Audiences5mins read
- Report
2024 Annual Marketing Report
Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…
Marketing performance2mins read
ReportMetadata matters: Powering future FAST channel success
This guide will help FAST channels prepare for the future, when search and discovery features within individual services…
TV & streaming1mins read
