Client Learning


The Ultimate Guide to Nielsen Retail Measurement Services (RMS) Client Learning Site offers learning resources on data foundations and analytics. Please view the overview material on this page or access the links below to view additional pages for your most relevant topics.


What is Nielsen Retail Measurement Services?

This video is a high-level overview of Nielsen Retail Measurement Services is—and how you can use it.

(Video length: 3 minutes, 4 seconds)

Introduction to Nielsen Data

This video introduces the concept of Nielsen Retail Measurement Services data dimensions, as well as how each can be used.

(Video length: 4 minutes, 51 seconds)

Retail Measurement Services (RMS) Data Collection

This video explores how RMS data is collected.

Video length: (5 minutes 53 seconds)

Combine RMS & CPS for a Total Market View

Watch this video to learn how Nielsen’s RMS & CPS datasets work together to create a total market view.

Video length: (3 minutes 28 seconds)