How Companies Win Sample Chapter

How Companies Win Sample Chapter

“How Companies Win,” a new book from Nielsen CEO David Calhoun and The Cambridge Group CEO Rick Kash, is a compelling call to action to engage every level within a company, small or large, local or global.

The book is available October 12, but a sample chapter is available now, along with helpful lists to get your company on the winning track.

hcw-smA New Strategy For a New Era

Why did venerable car insurance giant Allstate start offering more features and customer choices that went against conventional risk practices?

How did Best Buy manage to thrive even as its biggest competitor, Circuit City, went out of business?

How did Ball Park Franks, which its parent company Sara Lee was considering deemphasizing in 2005, become one of the nation’s hottest consumer brands just two years later?

How did Bud Light Lime become one of the fastest-growing new beer introductions in the last thirty years?

What gave the CEO of Hershey’s the confidence to share his competitive strategy with the entire food industry?

The answers to these questions reflect a fundamental shift in the relationship between supply and demand in the global economy. It is a shift from a supply driven economy to a demand driven economy. It is a shift that requires a new set of strategies and tools.