U.S. Store Brands – How Deep is the Love
Todd Hale, Senior Vice President, Consumer & Shopper Insights
Pretty deep. According to Nielsen, three-quarters of U.S. households believe store brands are a good alternative to name brands and nearly two-thirds of households say that store brand quality is just as good as name brands. In a recent Progressive Grocer Store Brands article, the depth of store brand buying reveals just how much consumer’s behaviors and attitudes have aligned.
With nearly 70% of store brand dollar sales coming from consumers who are “variety-seekers,” retailers can encourage deeper levels of store-brand buying by:
- Rewarding key consumers with continuity-based promotions.
- Implementing repeat stimuli efforts
- Targeting specific shoppers through direct mail efforts
For more details and tactical examples, continue reading at Progressive Grocer Store Brands.
https://develop.nielsen.com/us/en/insights/article/2010/u-s-store-brands-how-deep-is-the-love/
