The Dirt on Cleaning

The Dirt on Cleaning

Benjamin Franklin said the only things certain in life are death and taxes. Perhaps we should add another to the list: dirt. It’s not surprising, then, that we spend a significant amount of time trying to keep our homes and clothes clean and fresh.

In a Nielsen online survey about home-cleaning and laundry habits, nearly one-third of global respondents (31%) say they clean every day, and the same percentage (31%) say they do laundry every day. The upside, however, is that with modern advances, doing laundry and other cleaning tasks takes less time that it used to.

Cleaning House

Women take on the primary responsibility for home cleaning, but men are sharing some of the load.


Download Now

The Dirt on Cleaning

To access the full report, please provide the following info:

By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use.