News Center

Nielsen Awarded Top Service Provider by Consumer Goods Technology Magazine

In this ever-changing market place—where 59% of retail promotions don’t break even and consumers are increasingly fickle—picking the right partner to drive the convergence of data and technology is key to solving some of today’s toughest consumer packaged goods (CPG) business challenges.

Nielsen understands the value of being a good partner, and we are always honored when industry experts like Consumer Goods Technology Magazine and its readers recognize our efforts and services.

Consumer Goods Technology Magazine, a leading resource for consumer goods executives, recently issued its 16th annual “Readers’ Choice Awards.” These awards shine a spotlight on the best and preferred technology solution and service providers within the consumer goods industry. For this list, Consumer Goods Technology polls its CPG executive readers to rate 15 different categories ranging from Demand Data Analytics to Trade Promotion Management—and everything in between. The resulting list is a map for business and IT decision makers in their quest to find innovative technology/service providers.


Within this year’s rankings, Nielsen was named “Best in Category” for Demand Data Analytics, an honor bestowed on us for the second year in a row. Why is this distinction important? In a volatile and fragmented landscape, companies need to be responsive to demand. And a good demand signal starts with good demand data analytics.

At Nielsen, our service offerings, such as Business Drivers, shows the key forces behind changes in demand volume over time. By understanding such key drivers, clients can use our revenue management planning solutions to simulate changes to product mix, pricing and merchandising, and then compare scenarios to maximize manufacturer and retailer outcomes and drive true joint business planning.

Within the Demand Data Analytics category, Nielsen also earned “SMB Market Leader,” which denotes the highest score from respondents for an organization with revenue equal to or less than $1 billion in the category.

“We work diligently to make sure our solutions are scalable and accessible to companies and categories of all sizes, so the SMB award is especially meaningful,” said Doug Bennett, senior vice president, sales effectiveness, Nielsen.


Nielsen was also recognized as a “Top 10 Solution Provider” in the Trade Promotion Management (TPM) category. Our Revenue Management and Optimization (RMO) solutions enable our clients to make information-rich, analytic-driven decisions throughout the selling process to improve the effectiveness of a brand’s everyday pricing and trade promotions. When optimized, a coordinated strategy (from headquarter guidelines to retailer-specific joint business plans) will significantly increase spending efficiency, drive more incremental sales and maximize financial impact for a brand and its retail customers.

While this was Nielsen’s first Readers’ Choice award in the TPM category, it isn’t the first time our RMO solution has been recognized as a leader in the industry. Nielsen’s end-to-end TPM/TPO solution was also listed in Gartner’s 2015 Market Guide.

At Nielsen, we’ve built our reputation on our ability to integrate data, tools and insights to transform Big Data into Smart Data, helping our partners drive faster, better decisions. We pride ourselves on being great analytic, data and technology-empowered partners. The result is high-quality, highly descriptive insights that fuel our clients’ businesses in the markets they serve—making them more efficient and more profitable. With our unique combination of data, consulting and hosted software tools, we help clients improve their trade efficiency and transform store-level data into measurable bottom line results.

For more information, read about our RMO solutions.