Radio’s RADAR Networks Reach More Than 177 Million Diverse Listeners Each Week
New York – Dec. 9, 2014 – Nielsen, a leading global provider of information and insights into what consumers watch, listen to and buy, today reported in its December 2014 RADAR® Radio Network Ratings that more than 177 million Americans age 12 or older listened to a network radio commercial during an average week. The 46 networks measured by Nielsen RADAR reach 66.6% of the U.S. population each week.
尼尔森 RADAR 报告了订阅网络的分支机构播放的网络广告的估计收听率。RADAR 收听率估算并不包括所有网络广播节目的收听率。
SELECTED AUDIENCE RESULTS FROM THE nielsen RADAR December 2014 REPORT
The RADAR December 2014 report demonstrates network radio’s appeal across a wide range of ages and markets. Commercials aired on the 46 measured radio networks reached:
- 66.6% of persons aged 12+ (177.5 million listeners)
- 69.5% of persons aged 18-49 (93.6 million listeners)
- 70.3% of persons aged 25-54 (88.1 million listeners)
- 61.5% of Hispanics aged 12+ (26.3 million listeners)
- 73.8% of African-Americans aged 12+ (25.1 million listeners)
The RADAR December 2014 report also demonstrates network radio’s extensive reach in the Top 25 DMAs® (designated market areas):
- 68.8% of persons aged 12+ (92.6 million listeners)
- 72.4% of persons aged 18-49 (50.0 million listeners)
- 73.1% of persons aged 25-54 (47.7 million listeners)
- 65.4% of Hispanics aged 12+ (17.7 million listeners)
- 74.5% of African-Americans aged 12+ (13.6 million listeners)
编者注：网络及其附属机构的数量会随着时间的推移而变化，因为网络会根据市场需求进行调整。这些波动会影响特定 RADAR 报告的受众估计值，但并不表明网络广播的整体变化，因为并非所有网络广播都在 RADAR 中报告。
ABOUT THE RADAR December 2014 REPORT
Nielsen’s RADAR (Radio’s All Dimension Audience Research) December 2014 Report is the standard currency for national network radio ratings and measures 46 individual radio networks. These networks are operated by AdLarge Media, American Urban Radio Networks, Crystal Media Networks, Premiere Networks, United Stations Radio Networks and Westwood One.
The sample size for the RADAR December 2014 Report is 395,978 persons aged 12 and older. This sample is designed to provide stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports, which report all individual DMAs.
The RADAR December 2014 Report includes data from the total US, including all 48 Nielsen PPM® markets, and 219 Nielsen diary metros. Nielsen surveys both English and Spanish-speaking Hispanics in these markets. The survey period for RADAR 123 covers Sept. 12, 2013, to Sept. 10, 2014.
The company has developed the Portable People Meter™ (PPM) and the PPM 360™, new technologies for media and marketing research.
Portable People Meter、PPM 和 PPM 360 是尼尔森音频公司的商标。
RADAR is a registered trademark of Nielsen Audio Inc. DMA is a registered trademark of The Nielsen Co. (US) LLC.
PPM 收视率基于收听率估算，仅代表尼尔森的观点，不代表人口统计或广播市场的精确准确性或准确代表性。
关于尼尔森
尼尔森（纽约证券交易所股票代码：NLSN）是一家全球性的信息和测量公司，在市场营销和消费者信息、电视和其他媒体测量、在线情报和移动测量领域处于领先地位。尼尔森的业务遍及约 100 个国家，总部设在美国纽约和荷兰迪曼。欲了解更多信息，请访问www.nielsen.com。
新闻联系人：
Diane Laura646.564.5759diane.laura@nielsen.com
