New York, NY – Nov. 3, 2015 – eXelate, a Nielsen Company, today announced a collaboration with PushSpring, one of the world’s largest independent sources of mobile app and device data, to further expand its reach in mobile-originated audience across a variety of segments, including app installs, auto and travel intenders, and mobile-shoppers. eXelate will integrate billions of PushSpring’s monthly mobile audience data points classified along dimensions of life stage, interest, activity and intent. This further enhances the accuracy and scale of eXelate’s mobile audience segments, helping brands and agencies improve the performance of their mobile advertising campaigns.
“Our mobile reach is growing leaps-and-bounds, and the relationship with PushSpring further bolsters our capabilities by providing a large and extremely accurate source of mobile audience data,” said Mark Zagorski, CEO of eXelate, A Nielsen Company. “This enables our brand and agency partners to better reach mobile-first shoppers and consumers showing interest and intent on mobile devices across a variety of industry verticals and to do so at a scale that is meaningful.”
“PushSpring is one of the first companies to offer independent deterministic mobile device-level data at scale,” said Karl Stillner, CEO and Co-Founder of PushSpring. “Working with eXelate, we are bringing the power of our mobile app and device data to the programmatic ecosystem in a big way. eXelate’s mobile audience data distribution capabilities across every major ad server, DSP, and agency trading desk are well known, and this relationship is one we think will have lasting benefits for all involved, especially the advertisers using this audience data to find high-intent mobile customers.”
eXelate’s technology models relationships between devices, users, and households in real time to achieve the ultimate balance between audience scale and accuracy. eXelate powers over 1 million data syncs per minute across its 125 media platform partners to ensure that brands and agencies have access to the freshest and most relevant mobile and cross-device audience data available to support their marketing campaigns.
关于尼尔森公司旗下的 eXelate
eXelate, a Nielsen Company is an enterprise-class data management platform (DMP), analytics engine, and media activation hub that leverages exclusive Nielsen data assets and products to help advertisers drive media efficiencies, improve content and advertising relevance, and increase sales performance. It consolidates the most powerful repositories of information on consumers, markets and cross-media interactions available in the world today. Additionally, the platform has one of the largest media activation and data distribution networks in the industry, which enables real-time distribution of audience data across 100s media and content platforms, giving brands unprecedented reach and speed-to-market.
关于尼尔森
尼尔森控股公司（纽约证券交易所股票代码：NLSN）是一家全球绩效管理公司，提供对消费者观看和购买内容的全面了解。尼尔森的 "看"（Watch）业务部门为媒体和广告客户提供 "全受众"（Total Audience）测量服务，测量内容包括视频、音频和文本消费的所有设备。购买分部为消费品包装制造商和零售商提供业内唯一的全球零售业绩测量。通过整合 "观看"、"购买 "和其他数据源的信息，尼尔森还为客户提供有助于提高业绩的分析。尼尔森是标准普尔500强企业之一，业务遍及100多个国家，覆盖全球90%以上的人口。欲了解更多信息，请访问www.nielsen.com。
About PushSpring
PushSpring (www.pushspring.com) is a Seattle-based company providing mobile app audience data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of deterministic mobile app audiences. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Platform and distributed through industry-leading DMPs, DSPs, and programmatic platforms to power mobile marketing objectives for brands and app owners. The two-year-old company recently raised $5 million in Series A investment led by Trilogy Equity Partners.
联系方式
eXelate, a Nielsen CompanyBrett House, 646-380-4337, brett.house@nielsen.com
