We’re excited to announce that Nielsen’s Digital in TV Ratings has been granted accreditation by the Media Ratings Council (MRC)! Digital in TV Ratings launched in 2015 and accounts for TV viewing occurring on desktop and mobile devices when the program content and commercials match the linear TV airing. It draws on Nielsen Total Audience methodology, combining census-based data, person demographics and our gold-standard representative panels to report audiences across National and Local People Meter markets.

Digital in TV Ratings is the second component of our Total Audience framework to gain MRC accreditation, joining Nielsen Digital Ad Ratings. It is also the first solution to receive accreditation from the MRC for its contribution to TV audience measurement for programming viewed on computers and mobile devices.

MRC执行董事兼首席执行官乔治-W-艾维（George W. Ivie）说："我们祝贺尼尔森满足了MRC对数字电视收视率的严格要求。通过对电脑和移动设备上观看的电视节目进行测量验证，尼尔森在努力满足市场需求方面迈出了重要的一步，从而能够更全面地了解电视节目的跨平台消费情况，无论其消费方式如何。

This accreditation by the MRC will provide media buyers and sellers with an additional level of confidence as they leverage the solution to account for audiences across desktops, tablets and smartphones, in addition to TV—allowing them to most effectively distribute premium content and sell across these screens. Clients such as ABC, CBS, Freeform and Univision are currently using this capability.

“With our Total Audience strategy, we are able to provide the industry with broader audience coverage and inclusion—whether it’s C3, C7 or beyond—as clients look to monetize their audiences across all screens,” said Megan Clarken, President, Product Leadership for Nielsen. “This independent and transparent validation of our methodology to include digital desktop and mobile viewing is another significant step toward delivering Total Audience to the marketplace, and we are very pleased to be able to say that our developments meet the level of quality and rigor that MRC accreditation represents.”

We look forward to continuing to work with the MRC to gain accreditation for other Nielsen Total Audience solutions, such as Digital Content Ratings, and we also intend to seek accreditation for Total Content Ratings.