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SYDNEY: JUNE 14, 2018: Global measurement company, Nielsen, has acquired Landsberry & James (L&J), a leading media analysis and software company based in Sydney, Australia.
L&J designs, develops and markets software across the entire media analytics, planning, buying and post analysis process for television, digital, radio, advertising expenditure and advertising creatives.
Nielsen’s investment in L&J enables an unparalleled and powerful offering – combining Nielsen’s media measurement with L&J’s technology, to create a complete view on media analytics, advertising spend and campaign planning.
Toni Petra, Nielsen’s International Watch Executive Vice President, said, “The acquisition provides the opportunity to combine the best of our two organisations from a measurement and software perspective. The result will be our ability to provide the media and advertising industry around the world with the most robust advertising information available and using the most advanced reporting tools.
Nielsen Australia’s Media Managing Director, Monique Perry, added, “Landsberry & James has long-standing relationships with Nielsen clients in Australia for software that drives powerful insights into our advertising intelligence and digital data sets. We have worked closely with Landsberry & James for many years and we warmly welcome their incredibly innovative and agile team to the Nielsen family.”
Justin Sargent, Nielsen’s Pacific CEO added, “We regularly review our product portfolio to ensure we have the right mix of capabilities and services to address the needs of our clients today and in the future. Other recent acquisitions, such as Gracenote and Repucom (now called Nielsen Sports and Entertainment), demonstrate our ability to successfully bring across new businesses, bolster our great teams and ultimately offer our clients powerful benefits.”
David Landsberry, Landsberry & James CEO added, “For over 25 years, the Landsberry & James Group has been driven by an unwavering focus and big-picture vision; to bring our clients the very latest in technology combined with the most responsive service the industry has to offer. Now, as we stride forward into the future with Nielsen, this is the dawn of an exciting new era in which we will deliver our clients an unparalleled edge in products and services, worldwide.”
“We look forward to welcoming the L&J team into the Nielsen business and working closely together to enhance, enrich and cohesively deliver our media solutions to clients,” added Petra.
L&J is headquartered in Sydney, Australia and holds a client base of 80+ customers including major media agencies, advertisers and broadcasters all throughout the world.
Media Relations Contact: JACKIE HELLIKER, jackie.helliker@nielsen.com, +61 403 074 864
关于尼尔森
尼尔森控股有限公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在发生了什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。90 多年来，尼尔森以严谨的科学态度和创新精神为基础，不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题，提供数据和分析服务。尼尔森是标准普尔 500 强企业之一，业务遍及 100 多个国家，覆盖全球 90% 以上的人口。欲了解更多信息，请访问 www.nielsen.com。
ABOUT LANDSBERRY & JAMES
Landsberry & James is an international provider of industry leading advertising, media and trading solutions for media owners, media/creative agencies, advertisers and broadcast management systems. Headquartered in North Sydney Australia, Landsberry & James have a reputation for excellence in terms of products, innovation and service across four continents. Whether it be audience analytics, programmatic trading, AdIntel, media monitoring, planning/buying, campaign tracking, optimisation or dashboarding and visualisation; Landsberry and James’ products outclass competitors, maximise client opportunities and deliver ROI. Visit: www.lj-oz.com
