New Streaming Sports Catalogs data solution seamlessly connects sports-loving viewers to their favorite live events on over-the-top TV services

EMERYVILLE, CA, September 16, 2020 – Gracenote, a Nielsen company (NYSE: NLSN), is creating new opportunities for video services seeking to leverage popular sports content. With the launch of Gracenote Streaming Sports Catalogs, TV providers can now seamlessly connect fans to live games and related content available across different over-the-top (OTT) sources.

The proliferation of live sports programming on an ever-growing number of OTT services has led to confusion among consumers on how to find their favorite teams and watch live games and other relevant sports content. The new Gracenote data solution ensures that valuable sports content is easily searchable and discoverable across previously siloed TV platforms, services and devices.

Leveraging its long-standing metadata expertise and industry-standard content IDs, Gracenote Streaming Sports Catalogs packages normalized description information for live sports events, availability information, deep links and related content on popular OTT services. With this new data solution, entertainment providers around the world can easily integrate sports programming into cross-platform search and discovery features thereby optimizing their user experiences.

“While increasing consumer choice, the rapid rise of sports driven OTT services is making it ever more challenging for sports fans to find and watch their favorite teams play,” said Simon Adams, Chief Product Officer of Gracenote. “Our breakthrough Streaming Sports Catalogs solution allows TV providers to connect sports programming to its most fervent fans in a simple way that enables powerful new engagement opportunities.”

At launch, Streaming Sports Catalogs covers games played by the major North American leagues including professional football, basketball, baseball and hockey. The product also includes popular sports such as tennis and golf which attract massive fan bases in Europe and around the globe. More sports will be added over time. The ultimate goal is to include every available sporting event from mainstream to longtail across all streaming services.

Gracenote Streaming Sports Catalogs is the newest product in the company’s Streaming Video portfolio. Current products in the suite include Streaming Video Catalogs (formerly known as Online Video Data) and Streaming Lineups (formerly known as vMVPD Lineups). Taken together, these industry-leading solutions power innovative entertainment providers around the world and their next-generation content discovery experiences.

关于 Gracenote

Gracenote 是尼尔森（纽约证券交易所股票代码：NLSN）旗下公司，为全球最热门的娱乐产品和品牌提供音乐、视频和体育内容与技术。Gracenote 是音乐和视频识别的标准，由最大的娱乐数据源提供支持，包括 1 亿多首歌曲的描述、85 个以上国家的电视列表以及 4,500 个体育联盟和比赛的统计数据。Gracenote 总部位于加利福尼亚州埃默里维尔，为全球客户提供支持。欲了解更多信息，请访问www.gracenote.com。