• Highest recorded time spent looking on real estate-related sites
• Total Time Spent driven by mobile audiences

SYDNEY, 6 MARCH, 2020: Latest data released today by Nielsen, revealed strong growth in January 2020 for both the number of people and the time spent on real estate-related sites. 

Nielsen’s release coincides with Tuesday’s announcement by The Reserve Bank of Australia to cut the cash rate to a new record low of 0.5%. 

Nielsen’s Digital Content Ratings data for the week commencing 13 January 2020 reported the highest Total Time Spent for the Real Estate/Apartments subcategory ever recorded in Nielsen’s digital measurement system.

The growth in Total Time Spent was driven by mobile audiences. In January 2020, when compared to January 2019, Total Time Spent by mobile audience grew by 21%, whilst computer only grew 2%.¹

Nielsen’s reporting of the rise in audiences on real estate-related sites is also parallel to the rise in borrowing for home loans, as confirmed by ABS. In December 2019, new home loan commitments rose 14% YoY. This is primarily driven by owner-occupied loans (up 17.9% YoY) rather than investment loans (up 4.9%).²

“It’s great to see a strong start to the year for the digital real estate players, where we are seeing gains on engagement measures with the weekly time spent up 16% compared to the same week last year” commented Monique Perry, Nielsen’s Managing Director, Media and Sports  

资料来源

1. Nielsen Digital Content Ratings, Monthly Tagged, January 2020 vs January 2019, Real Estate / Apartment sub-category, People 2+, Mobile, Text, Total Time Spent.
2. ABS, Statistics, Finance, Lending Indicators, Dec 2019.
3. Nielsen Digital Content Ratings, Weekly,, RealestateReal Estate / Apartments subcategory,WC 01/14/19 – WC 01/13/20, People 2+, Digital, Text, Total Time Spent.

Nielsen Digital Content Ratings Notes:

• Nielsen Digital Content Ratings measures participating publishers only.
• Nielsen Digital Content Ratings monthly-tagged data is the independent IAB-endorsed currency.

关于尼尔森

尼尔森控股公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可信的信息。尼尔森分为两个业务部门。尼尔森全球媒体是媒体市场的真理仲裁者，为媒体和广告行业提供公正可靠的衡量标准，从而建立市场运作所需的行业共识。尼尔森全球联接（Nielsen Global Connect）为消费包装品制造商和零售商提供准确、可操作的信息和见解，以及复杂多变的市场全貌，这是公司创新和发展所必需的。

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联系

尼尔森

Jackie Helliker
jackie.helliker@nielsen.com
0412 405 761