China’s Consumer Trend Index remained high in the third quarter of 2019
China’s Consumer Trend Index (CTI) stood at 114 points – a high level in the third quarter this year, according to the latest study of Nielsen, the global performance management company. The good performance of China’s CTI is consistent with the overall stable situation of the country’s...
China Consumer Trend Index Remained at 115 points in Q2 2019
China’s Consumer Trend Index remained at a high level of 115 points in the second quarter this year, similar to that of the last quarter, according to the latest report prepared by global performance management company Nielsen.
Investing in Trust Will Lubricate Business Frictions in China
Frictions around a growing economy like China’s should be expected. They’re growing pains. In fact, it’s these very signs of friction that demand a lubricant for business in China and for those who do business with China. And that lubricant is trust.
China’s Consumer Trend Index stood at 115 in Q1 2019, nearly reclaimed the previous peak
China’s Consumer Trend Index (CTI) amounted to 115 points in the first quarter this year, growing by two points from the previous quarter and nearly reclaimed the previous peak, according to Nielsen's latest study.
81% of Chinese consumers are optimistic about their financial situation
81% of Chinese consumers believe that their financial situation is better than five years ago. At the same time, 84% consumers think their financial situation is comfortable and they are able to spend freely.
61% of Chinese Consumers Choose Premium products because of Superior Quality
Similarly, the key attributes that Chinese consumers say they are seeking in premium products are organic/all natural ingredients (56%), superior function or performance (54%), exclusive products (47%), Contains environmentally friendly/sustainable materials (49%) and delivers on social...
Chinese Liquor Consumption Returns to Rationality
Nielsen recently released its latest "Liquor Shopping Trend Report" at the 100th China Food and Drinks Fair. According to the report, 92% of consumers' actual spending on liquor in 2018 maintained or exceeded that of the previous year. At the same time, the liquor market is showing a rational...
Challenges and New Opportunities in mother and infant market(syndicated)
According to the latest data released by the National Bureau of Statistics, the total number of Chinese born in 2018 was 15.23 million. This is 2 million fewer births when compared with the baby boom in 2017 due to the recent two-child policy. The increase in population due to the policy will...
China Consumer Trend Index reached 113 points in Q4 of 2018
China Consumer Trend Index, released by Nielsen, saw steady growth in the fourth quarter last year - the figure reached 113 points, up one point from the previous quarter.
Ten trends of China’s consumer market in 2018
Throughout 2018, China's Consumer Trend Index stabilized at a high level. As of the third quarter of 2018, China's average consumption trend index stood at 113 points, the same as last year and still far above the global average of 105. With the continuous development of China's economic structure,...