Insights

Nielsen TV: Second Screen Use Is a Boon For TV Advertisers

Second-screen usage is the latest way consumers engage with television content. According to the latest Nielsen data, 75 percent of smartphone and tablet users are engaging with second screen content more than once a month as they watch TV. And about half of those people are engaged with second...

Courting Today’s Mobile Consumer

More than half of all US mobile consumers have smartphones now.  And approximately 84 million of them have media and app-ready Android and iOS smartphones. This webinar covers trends in consumer mobile usage and how savvy marketers, publishers and developers are reaching today’s mobile...