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NDCWP 643: Blocks Regression Page
Case Study

NDCWP 643: Blocks Regression Page

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A recent study uncovered the actual lifts that digital platforms give to select genres of programming and found that cable dramas delivered the biggest lifts.

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EATURED PERSPECTIVE

EATURED PERSPECTIVE

By Moira Freeman, Product Marketing Manager, Nielsen Visual IQ

Granularity matters to marketers because it gives them the ability to distill huge chunks of marketing activity so that you can understand the smaller components.


FIND THE RIGHT SOLUTION FOR YOUR BUSINESS


HITTING THE LIMITS OF RULE-BASED MODELS


Most marketers start with a simple rules-based model in a site-side tool, but many soon recognize the limitations of this approach. Though rules-based models are quick and easy to implement, they lack the accuracy marketers need to truly understand the effectiveness of their media at driving conversions and other desired outcomes. Each of the rules-based models—first-touch, last-touch, time-based or even-weighting—has biases that skew results

CONSUMER NEUROSCIENCE


Understanding how consumers are connecting digitally is a vital aspect of a comprehensive media strategy.

Pinpoint the customers who want to buy your product and effectively shape your marketing efforts. It all comes down to creating a single view of consumers: who they are, how they shop and why they buy.

RETURN TO SENDER: HOW BIG DATA ALONE CAN BE BIASED AND UNREPRESENTATIVE


Being able to measure in a way that fairly represents all races, ages, ethnicities and behaviors is crucial for the industry to transact with confidence. It’s also the only way to make sure that content choices reflect the diversity of a given station’s community


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