02_Elements/Icons/ArrowLeft Back to Insight

Insights > Media

Nielsen TV: The Road to Better Advertising ROI

0 minute read | July 2015

In the ad measurement realm, ROI has always been the Holy Grail for marketers. After all, at the end of the day, that’s what people are most interested in—knowing what they’re getting back in return for whatever they’re putting in. That said, Randall Beard, President, North America, notes that there’s more to the story than simply understanding if something is a good investment—especially when it comes time for marketers to rationalize their ad spend.

Continue browsing similar insights

Our products can help you and your business

  • Consumer & Media View

    Access syndicated and custom consumer research that will help you shape successful brand, advertising and marketing…

  • NCSolutions

    Maximize CPG advertising effectiveness with data to better segment, optimize and enable sales-based outcomes.

en