No Matter What Change Looks Like, Know Your Next Move.

Webinar: Incrementality through innovation

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Did you know that 80% of all innovations are not incremental to either their parent brand or the category and 25% of new products actually shrink the brand franchise when they are launched? So, how can you increase the incremental impact of your innovations?

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Consumer disloyalty is the new normal

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A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.

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The evolution of discounters in Europe

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Over the past ten years, hard discounters have become more experimental retailers, trying out new growth tactics and appealing to a wider buying public.

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