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College Towns and Powerhouse Programs: Launching the Nielsen Scarborough College Football Fandom Index
Explore the latest insights into sports viewership trends with the new College Football Fandom Index and its…
Insights
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Why the U.S. Open Plays in the Best Tennis Fandom Market in America
New York doesn’t just host the U.S. Open; it’s the most engaged tennis market in the country. The…
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Local Roots, National Passion: Unveiling the Nielsen Scarborough NFL Fandom Index
Explore Local Roots in NFL fandom with Nielsen’s new index highlighting passionate mid-sized markets like…
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Nielsen’s Podcast Listen & Watch Report
Nielsen’s Podcast Listen & Watch Report Lean In vs. Lean Back: Profiling the Podcast Listener and Viewer…
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Connecting with AANHPI sports fans for FIFA World Cup™ and beyond
Discover how to engage highly connected AANHPI sports fans ahead of the FIFA World Cup 2026™. Learn key…
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Inside the multibillion-dollar U.S. soccer ad market
Nielsen Ad Intel analyzes $1.8B in TV ad spend across eight major soccer tournaments to reveal brand strategies…
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Tops of Sports
Top of Sports The new fan formula: How pop culture and global talent are driving viewership growth in 2026…
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Nielsen unpacks how the NFL draft became a number one pick for fans
Nielsen explores how the NFL Draft evolved from a niche event into a major cultural moment driving massive fan…
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Record World Baseball Classic viewership shows baseball’s attention-grabbing moments don’t always happen in October
Twenty years ago, the first pitch was thrown in a World Baseball Classic game between South Korea and Chinese…
