Evaluate customer perceptions and optimize ad spend.
Today’s consumer is bombarded by an avalanche of advertising messages. They’re making purchase decisions based on this flood of information that’s being delivered through new and evolving methods. Your job is to create and deliver effective messages that stand out from the noise. We can help you succeed.
At Nielsen, we use the Reach, Resonance and Reaction equation to determine what’s working with customers and what isn’t.
This framework measures how well you reached your audience, whether your advertising changed attitudes, and whether you got the desired sales response. Using this model, we can help you evaluate your marketing strategy from every angle.
The information we generate lets you make the critical connection between media exposure and purchase behavior. Was your most profitable audience exposed to your message? Which of your messages and media delivered the biggest bang for the buck? Did your customer respond by buying your product? Clearly, these are key questions for determining marketing effectiveness.
Our rich analytics lead to marketing insights that help you limit waste and increase revenue. We’ll help you identify relevant messages and the media most likely to trigger purchases by your consumers.
Our job is to help you connect the right message to the right consumers, using the most effective platform. We do it every day.
How We Do It
Understanding consumers’ subconscious response to your ads helps streamline creative development and deliver more efficient media spend. Our granular diagnostics identify what is (and isn’t) working to provide actionable results and optimize your advertising.