Workshop Facilitator

Christoph Michel

Christoph Michel

Global Category Management Consultant

Based in Switzerland, Christoph Michel is a talented workshop facilitator with an inspiring passion for sales planning and in-store effectiveness. Throughout his career, he has developed numerous workshops and guidelines related to sales capabilities, and has trained over 3,000 individuals across continents. He is currently working as an independent consultant for retailers, manufacturers, training & market research companies in areas related to sales development, category management and shopper marketing.

In charge of Nielsen’s regional Category Management services where he worked for eight years until 2015, developing internal best practice on sales drivers, commercial planning and distributor management. He created several category and space management workshops that he delivered across Asia-Pacific and Middle-East to associates of more than 200 companies. Participants included retailers like Carrefour, Metro Cash & Carry, Tesco, Makro, DFI group, Panda, Al Nahdi, Spinneys, Choitram, Rustans and manufacturers like Unilever, P&G, Nestlé, Coca-Cola, Pepsico, BAT, Colgate-Palmolive, Nokia, GSK, L’Oréal, Kimberly Clark, Heinz. Previously, Christoph has spent ten years in Category Management and Sales Development roles at Diageo with numerous projects in Europe, Africa and Asia with key local & international retailers. He holds a master of science (MSc) in business administration from HEC Lausanne (Switzerland).

Speaks: English, French


Both workshops are presented in English and can be simultaneously intepreted to Czech. If you request for this services you need to inform us in advance in registration form.