JAKARTA, October 19th , 2015 – Nielsen Indonesia recently announced that it has expanded its relationship with Sizmek to make Digital Ad Ratings available via the Sizmek GRP Dashboard, which allows clients to use a mix of GRPs and performance data to understand the true value of each publisher. Digital Ad Ratings is available via the Sizmek GRP Dashboard in the US, Indonesia, UK, Australia, Germany, Italy, Canada, France and Brazil. In the US, Digital Ad Ratings has been available in the Sizmek platform since July 2014.
Digital Ad Ratings provides transparent, actionable audience measurement for digital advertising, giving the industry a daily update for campaigns running accross all digital screens. Digital Ad Ratings (DAR) reports a campaign’s unique audience on computers and mobile devices.
The Sizmek GRP Dashboard helps clients determine where to increase or decrease advertising spend by providing an integrated view and analysis of ad server data from Sizmek and GRPs from Nielsen—making it simple and convenient to know whether they’re hitting their campaign goals, and what can be done to improve performance.
As the digital advertising industry continues to evolve, marketers who are purchasing ads based on specific attributes must also be able to optimize and validate their ads with the same level of granularity. Audience measurement has been limited to age and gender, until now.
“Audience measurement helps take the guesswork out of media buying. Through this partnership with Nielsen, clients can better understand who their audience is, how they are engaging with campaigns and then use this data to reach them more effectively and efficiently,” said Joey Chee, SEA Country Manager at Sizmek.
“Advertisers and marketers are seeking a 360 view of their campaigns,” said Hellen Katherina, Director, Media Industry Group, Nielsen Indonesia. “By integrating Nielsen’s demographic data with Sizmek’s online performance data, it will be more efficient for marketers to optimize campaigns.”
The GRP (gross ratings point) metric has underpinned television audience measurement for decades, and it provides online marketers with a valuable understanding of reach and frequency.
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Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data, and strategic guidance—and the flexibility to choose solutions that fit their strategies—more than 42,000 advertisers, agencies, publishers, and trading desks create inspiring, seamless advertising campaigns that connect them to their customers around the world easily and effectively. Open and independent, Sizmek’s wide range of technology and data is bolstered by integrations with more than 100 partners providing leading solutions for attribution, data management, audience measurement, search engine marketing, creative authoring, and more. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC. For more information visit: www.sizmek.com