MAKING AN UNCOMMON IMPACT
Through Nielsen Cares, our associates mobilize Nielsen’s data and expertise for good, creating shared value in our communities and helping to solve some of the world’s biggest social challenges.
how we do it
EMPOWER OUR PEOPLE
Our programs are powered by our people, meaning our associates are encouraged to identify and lead projects that are important to them and align with our strategy. They rally around the donation of skills and time to help nonprofit organizations through pro bono work, in-kind giving and hands-on community projects.
MOBILIZE DATA FOR GOOD
Our pro bono projects are anchored in Nielsen’s data, products and insights. Nielsen measures the behavior of consumers in more than 100 countries, and our expertise helps nonprofits maximize their impact through improved outreach, messaging, effectiveness and efficiency.
OUR ASSOCIATES IN ACTION AROUND THE WORLD
We rely on the passion of our employees, and we depend on their unique skills and expertise to make great things happen at Nielsen and beyond. We focus our efforts in four key priority areas:
3 I’S FOR IMPACt
INSIGHTS + INVOLVEMENT + INVESTMENT =
CREATING UNCOMMON IMPACT
Because we believe in the power of our collective impact, involvement and investment, we pledge at least $10 million each year in pro bono data and in-kind products and services—part of a larger goal to contribute a cumulative $50 million in-kind from 2016 to the end of 2020. In 2017 alone, we donated $11.2 million across more than 60 initiatives.
We provide 24 hours of dedicated volunteer time to each Nielsen associate annually, with a goal of logging 300,000 total volunteer hours (including dedicated volunteer time and personal volunteer time) from 2016 to 2020. To date, we’ve logged over 170,000 total hours across 2016 and 2017 toward that goal.
We will support our associates and communities through an expanded commitment of time and strategic corporate charitable giving.
NIELSEN IN ACTION
94% of surveyed associates reported that volunteering is a positive influence on their employee experience at Nielsen.