NPOWER IN DEPTH
SIMPLIFIED REACH AND FREQUENCY
Business Scenario 1: Quick Reach & Frequency
My network is looking to get a quick view of how many Persons 18-49 we reached compared to our main competitors last month. We are on a strict deadline. Is there a fast and easy way to pull this Reach and Frequency report?
Before the one-step Reach & Frequency Reports, a three-step process was required when you wanted to report the Reach for Households or Demographics for your program and time period schedules. You had to unify your sample, create your schedules, and then run your report.
Now, with the one-step Reach and Frequency report template, you can report Reach %, Impressions and Frequency Distributions for your programs and time periods in a single step. All the components needed for a Reach and Frequency report have been combined into one report template.
It is important to note that this will not be replacing the traditional three-step Reach and Frequency. It will be enhancing and simplifying the user experience when running program and time period Reach and Frequency reports.
Step 1: Open the R&F Time Period Report template from the Reach & Frequency Report folder.
Step 2: Complete the required fields within the report template.
Step 3: Submit report to the server.
Scenario 2: Average Weekly Reach
My network wants to see the average weekly reach for my prime time programs over the past two months. Is this possible?
When you select an Average Reach Option in a one step Reach and Frequency report, all of the Reach statistics reported on the Schedule Summary tab will now be based on Average Reach (weekly, monthly, or quarterly depending on your selection).
Step 1: Open the R&F Program Report template from the Reach & Frequency Report folder.
Step 2: Select the past two months as your measurement interval.
Step 3: Select the Weekly Average Reach Option on the Report Segment page.
Step 4: Submit Report to the server.
For more information on Average Reach, download the Average Reach – How to Read PDF.