Super Bowl Preview Growing Crowds For TV And Web Ads
Last year’s matchup between the Patriots and the Giants was viewed by a record 97.5 million people in the U.S. As expected, the Super Bowl was the most-watched TV broadcast in 2008. Networks broadcasting the Super Bowl often use the game as a lead-in for one of their regular shows. This year, NBC will broadcast a one-hour episode of The Office. Last year, 29.1 million viewers stuck around after the game to watch an episode of House on FOX.
| Year | Super Bowl Avg. viewers in millions |
Show After Game Avg. viewers in millions |
|---|---|---|
| 2008 | FOX – 97.5 | House – 29.1 |
| 2007 | CBS – 93.1 | Criminal Minds – 26.1 |
| 2006 | ABC – 90.7 | Grey’s Anatomy – 21.0 |
| 2005 | FOX – 86.1 | The Simpsons – 23.1 |
| 2004 | CBS – 89.8 | Survivor All-Stars – 33.5 |
| © 2009 The Nielsen Company |
The TV To Web Handoff
Additionally, Super Bowl advertisers saw a 24 percent jump in Web traffic the day after last year’s Super Bowl. The Pepsi commercial featuring Justin Timberlake gathered the most Internet buzz. One-third of online conversations about the Super Bowl the day of and the day after last year’s game were driven by Super Bowl advertising. The most-discussed ad online with 6.7% buzz volume was Pepsi’s spot with Timberlake, followed by the E*TRADE baby ad (5.2%) and Audi’s “Godfather” spoof (4.4%).
Read Nielsen’s complete pre-Super Bowl report
https://develop.nielsen.com/us/en/insights/article/2009/super-bowl-preview-growing-crowds-for-tv-and-web-ads/
