In an effort to raise money for organizations providing relief in Haiti, MTV Networks presented an all-star telethon, “Hope for Haiti Now: A Global Benefit for Earthquake Relief.” Roughly 83 millions viewers tuned in to at least one minute of the telethon, which was carried live on Friday January 22, 2010 from 8:00PM to approximately 10:00PM on 33 networks. Overall, the average audience viewing the telecast at any given time was 24.1 million viewers.
|TV Ratings For Haiti Relief Effort – Across All Networks|
|Broadcast||Date||Networks||Average # of Households||Un-duplicated # of Households||Average Audience of Persons 2+||Un-duplicated # of Persons 2+|
|Hope For Haiti||1/22/10||Various*||17,991,000||56,106,000||24,107,000||83,407,000|
|Source: The Nielsen Company
Networks: ABC, CBS, FOX, NBC, CW, BET, BIO, BRAVO, CMT,CNN, COMEDY, DISCOVERY HEALTH, E!,FUSE, GALAVISION, G4, HBO PRIME, MSNBC, MTV, MTV2, MT3, NatGeo, OXYGEN, SHOWTIME, SOAPNET, SPIKE, STYLE, TNT, TV LAND, TV ONE, VH1, WEATHER CHANNEL, and VH1 CLASSIC
The “Hope For Haiti” benefit was another example of networks simultaneously broadcasting fundraising events following global tragedies, as telecasts for Hurricane Katrina relief and 9/11 also drew millions of viewers across multiple networks.
|TV Ratings For Relief Effort Telecasts|
|Broadcast||Date||Networks||Average # of Households||Average Audience of Persons 2+||Un-duplicated # of Persons 2+|
|Shelter From the Storm: A Concert for the Gulf Coast||9/5/2005||27||17,408,000||22,152,000||N/A|
|America: A Tribute To Heroes||9/21/2001||30||38,452,900||59,304,700||N/A|
|Source: The Nielsen Company|