Video Social Media is Everybody’s Job

As the LGBTQ community has grown its footprint, digital connectivity has played a key role in the advancement of the community.

Today’s Latina is socially engaged in ways that are personal, regional and national. Armed with a sense of purpose and determination, they are taking the reins of their own future and making influential strides along the way.

With digital now a critical channel for brands, it’s no surprise that they’re actively looking to better understand and measure returns in the space. They’re also actively looking to social media and sponsorships as a way to amplify their digital returns.