
Case Study: Improving Branding and Visual Attention
Case Study: Improving Branding and Visual Attention
Emotions understandably play a critical role in dating. So when it came to eHarmony, they knew they needed to ensure that their creative truly optimized consumer engagement and drove brand awareness. By helping them to identify areas of improvement, Nielsen Consumer Neuroscience was able to suggest critical creative edits and improve their campaign.
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Case Study: Improving Branding and Visual Attention
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https://develop.nielsen.com/us/en/insights/case-study/2010/improving-branding-and-visual-attention/