On the heels of the launch of the Nielsen Auto Cloud fueled by J.D. Power, Arun Kumar, Global Chief Data & Marketing Technology Officer at IPG, sat down with Damian Garbaccio, EVP at Nielsen, to discuss how both companies are working together to improve automotive marketing performance. IPG is using the Nielsen Auto Cloud to provide its clients with the most recent and detailed car buyer information available. By using the Nielsen Auto Cloud, IPG improves its ability to target car buyers based on a variety of car buying criteria and then measure outcomes more effectively. The end result? Better performing media investments for its auto clients and better experiences for its end customers.
“The Nielsen Auto Cloud gives us incredible access to granular data from Nielsen, complemented by insights from J.D. Power, allowing us to create high-value audiences for our clients,” said Kumar. “With this, we will strengthen our audience measurement platform, improving our ability to target car-buyers based on a variety of criteria including their preferred brands, car models, styles and features.”