New Long-Term Agreement Provides Greater Insights Into Viewership and Attitudinal Data
New York, NY – July 2, 2019 – beIN SPORTS, a global network of sports channels owned and operated by beIN Media Group, has signed a long-term national TV measurement agreement with Nielsen (NYSE: NLSN). With this agreement, both beIN SPORTS and beIN SPORTS en Español will continue to receive market intelligence and person-level viewing data for both networks. Since first subscribing to Nielsen measurement in March 2017, beIN Sports has been able to better monetize its audiences across its multiple properties and deliver greater value and return on ad spend to advertisers.
“Consumers today, especially sports viewers, are looking not just for a diverse slate of content, but also a variety of viewing options. With our network growth in non-traditional platform viewership and our viewers recently ranking among the top in terms of length of tune and engagement scales, it’s critical for us to make sure that our world-class programming is reaching the right audience through advanced audience measurement tools,” said Antonio Briceño, Deputy Managing Director of beIN SPORTS USA and Canada. “Our use of Nielsen data has allowed us to maximize the value of our assets by providing our advertisers with a holistic view of their campaign performance across our properties. We look forward to our renewed relationship with Nielsen as we continue our journey to become a preeminent destination for the U.S. sports viewer.”
As part of this long term agreement, beIN SPORTS networks will have access to products that offer enhanced clarity in activating relevant audience targets and to market breaks that provide deeper insights into where their linear viewership is coming from. For example, beIN SPORTS will be able to understand their viewers’ lifestyle and attitudes preferences as well as the products and services they interact with at a brand level. In addition, it will have the ability to analyze respondent-level data to perform detailed ratings analyses at the household- and person-level. Having access to this granular and audience segmentation data ensures that network executives can better examine the tuning behaviors of their viewers, resulting in improved ad targeting capabilities and programming decisions.
“From early on beIN SPORTS has embraced our national TV measurement service and we are excited to extend our relationship,” said Peter Bradbury, Executive Vice President and Managing Director of Nielsen’s National Sellers Group. “To succeed in today’s fragmented media landscape, beIN SPORTS, as well as other content publishers, need advanced products and analytics that accurately measure the power of their business and offer metrics to monetize their audiences. Our solutions gets to the heart of what media buyers and sellers need, tools that span the entire media process and ensure that all audiences are planned against and measured to achieve the highest campaign yield for the investment.”
By continuing to leverage Nielsen’s gold-standard, MRC-accredited currency national TV measurement, beIN Sports will be able to showcase the strength of its content, uniqueness of its audience and maximize their commercial inventory. For advertisers, the extended relationship offers an added level of trust and transparency as they look to reach their most valued consumers and transact with confidence.