The 30-Second Ad Opens Opportunity for Measuring Brand Integrations in SVOD Programs
Given that SVOD content is free of advertising, product placements and branded integrations provide advertisers and agencies with a modern way to integrate brands into the burgeoning streaming realm while simultaneously gaining incremental reach.
Embracing Democratized Identity Systems in a Cookieless World
Matt Krepsik, General Manager, Planning and Outcomes Products at Nielsen discusses why taking a democratized approach to identifiers will help marketers build direct relationships with their diverse consumer bases across platforms.
Nielsen Market Lift offers marketers in over 30 new markets accountability for their ad investments
With the global launch of Market Lift, which falls within Nielsen's Audience Outcomes solution, marketers can maximise their return on investment and move with velocity.
Understanding Consumer Trends and Panel Integrity During the Time of COVID-19
Without a doubt, the pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began to quarantine in mid March 2020.
Twitter Integrates Nielsen’s Cross-Media Planning and Measurement Suite Into Video Ad Platform
These tools will enable Twitter to help video advertisers do more robust pre- and post-campaign planning, maximize ad inventory, understand cross-media planning and deliver campaign results with increased speed and agility.
Understanding the Importance of People-Based Data in a Cookieless World
Without cookies, marketers will need to re-assess the sources and quality of their data to establish and maintain relevant relationships with consumers. Quality first-party data will be critical, but it won’t be enough on its own.
Hispanic Consumers Are Recovery Optimists; Black Consumers Are Cautious Optimists
Using data from the latest Nielsen Total Audience Report: Advertising Across Today’s Media, we’ve identified three primary consumer recovery groups: Recovery Optimists, Cautious Optimists and Recovery Pessimists.
Nielsen Annual Marketing Report: Era of Adaptation
This year’s Nielsen Annual Marketing Report equips brands—big and small—across various sectors of the economy with smart marketing and advertising strategies to meet the escalating pressure to drive return on investment.
Nielsen Annual Marketing Report: Era of Adaptation
Learn about smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment.