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Every day, 85% of users (3.4 billion people) connect to the internet and spend, on average, six-and-a-half hours online.Learn how Connectivity is enabling lifestyle evolution.The right data can mean the difference between guessing and knowing. Nielsen’s data is backed by real science, so you...


As COVID-19 sweeps the world, consumers are being forced to dramatically change their purchase behaviour. Nielsen is tracking these changes for companies trying to understand the changes and plan for what comes next.


The largest consumer packaged goods (CPG) firms control valuable global capabilities that can catalyze innovation and organizational transformation. But those very same capabilities can be misdirected to strategies designed to fight yesterday’s war. Leadership is what will make the difference....