Asian American representation
Representation matters
Asian Americans, Native Hawaiians and Pacific Islanders (AANHPI) are a driving force in the U.S., both as cultural influencers and powerful consumers. At Nielsen, we’re relentlessly dedicated to understanding everything about the audience. Building on our role as the trusted source of measurement on media behaviors, content attributes and industry trends, we go deeper with a focus on diverse insights and inclusive intelligence. Discover the latest AANHPI insights and our work in AANHPI communities across the U.S.
Nielsen Diverse Intelligence Series
Our Diverse Intelligence Series explores growing audiences’ unique media consumption habits and representation in media. The series is an industry resource to help brands, publishers and content creators better understand and reach advanced audiences—driving business growth through inclusive marketing.
As the media landscape continues to evolve, so will media consumption trends—especially when you consider the diversity of the AANHPI community, 63% of whom speak other languages besides English. Winning Asian audiences cannot be gained through a “general market” approach—there are distinct patterns of engagement, trust and affinity.
Our latest AANHPI Diverse Intelligence Series report explores how to win Asian American audiences by building trust and inclusion. The what, where and how the audience connects with brands and media isn’t just about the AANHPI community; it’s about understanding the future of the U.S. consumer market.
Past Asian American reports
ReportReaching Asian American Audiences 2024
Understanding the media preferences of Asian American, Native Hawaiian and Pacific Islanders is critical to…
Audiences5mins read
ReportSeen, heard, valued – engaging Asian Americans through media
In this report, Nielsen explores the media platforms and content that draw Asian Americans to help marketers,…
Audiences2mins read
ReportConfronting myth and marginalization
This year’s Asian American Native Hawaiian and Pacific Islander (AANHPI) Diverse Intelligence Series report…
Audiences2mins read
Latest Asian American insights
ArticleAsian millennial women use their buying power to protect the environment
International Women’s Day insight: Brands can grow their business by connecting with eco-conscious Asian…
Audiences3mins read
ArticleThe power of news media: An important platform to reach Asian Americans in an election year
In this election year, brands have the opportunity to connect with Asian American audiences through news.
Media4mins read
ArticleAsian American audiences are leaders in streaming media use
Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences are heavy users of digital media,…
Audiences3mins read
About Asian Americans
How We Reach Out
Our thought leaders regularly speak at events and meetings to share our insights. Please email them to learn more or follow our social channels for upcoming appearances.
Check out insights on African Americans and Hispanics/Latinos
Your Privacy Matters
Your voice, your preferences and the power you yield as a consumer matter. They matter not only to the businesses that produce the products and media you consume but also to us. At Nielsen, we are committed to being responsible with the personal data we maintain, and we are committed to protecting the privacy and security of the personal data we collect.
