02_Elements/Icons/ArrowLeft Back to Insight

Insights >

Outsmart the competition with ad intelligence 3

3 minute read | May 2025

Are your ad campaigns hitting the mark?

In today’s crowded media landscape, simply throwing advertising dollars around isn’t enough. Reaching the right audience with the right message requires a data-driven approach.

Unlock the secrets to campaign success 

Watch our 30-minute webinar to discover how to take control of your campaigns, optimize spending and maximize your return on investment using competitive ad intelligence. Competitive ad intelligence empowers you to track your competitors’ every move, understand device-level placements and refine your targeting like never before.

Get ready for a game-changer! We’ve supercharged our competitive ad intelligence with Connected TV (CTV). Now, you can gain a comprehensive view of your competitor strategies across all major media types, including TV, digital, social and the rapidly expanding CTV market. This new data is derived from 18 leading CTV platforms and a 1.5 million viewer panel.

For advertisers:

Uncover your competitors’ strategy secrets: pinpoint competitors’ competitive positioning by analyzing their actual ad placements, creative and ad copy

Maximize your return on investmentI by channel: discover which platforms are driving the best results for your brand so you can focus your budget where it matters most

Estimate competitor ad spend: understand your competitors’ investment levels across different media categories to identify opportunities, optimize budgets and refine your targeting

For agencies:

Optimize media mix for maximum impact: determine the ideal channel mix for each client, maximizing reach and engagement within their budget

Outsmart your clients’ competitors: see exactly where your clients’ competitors are focusing their advertising efforts

Uncover their creative secrets: analyze their ads, creative and copy as clues to crack the code of their competitive strategy

Related tags:

Continue browsing similar insights

Our products can help you and your business

  • Ad Intel

    Set your brand apart from the competition with advertising intelligence across channels and platforms,…

  • Advanced Audiences

    Seamlessly integrate first- and third-party audiences into your media plans and measurement strategies with…

  • Advanced Audiences – Australia

    Develop deeper connections with the audiences that matter most thanks to Nielsen’s Advanced Audiences in…