Data Center

Navigate today’s media with
the latest audience data

Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.

The Gauge™

How audiences are watching TV

Unlock the monthly audience data that highlights how viewers are watching TV across platforms with The Gauge™.

June 2025

Total day | Persons 2+

Copyright © 2025 The Nielsen Company (US), LLC. All Rights Reserved.

Top 10

Discover what audiences are watching, playing and listening to with Nielsen’s Top 10 lists.

Top Streaming Programs

July 21 – July 27, 2025

Program Name Rank Minutes (Millions) # of Episodes SVOD Provider
Happy Gilmore 2
1
2,893
1 Netflix
Untamed
2
2,031
6 Netflix
The Hunting Wives
3
1,356
8 Netflix
Kpop Demon Hunters
4
1,027
1 Netflix
Bluey
5
880
154 Disney+
The Big Bang Theory
6
777
281 HBO Max
Blindspot
7
754
100 Netflix
Sullivan's Crossing
8
727
20 Netflix
Grey's Anatomy
9
723
449 Hulu / Netflix
Animal Kingdom
10
714
75 Netflix

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

Top Broadcast TV Shows

Week of Aug. 11 – Aug. 17, 2025

PROGRAM RANK VIEWERS (000) RATING NETWORK
NFL ON FOX PRESEASON GM
1
5,109
2.6 FOX
60 MINUTES
2
4,559
2.7 CBS
AMERICA'S GOT TALENT
3
3,987
2.4 NBC
CELEBRITY FAMILY FEUD
4
3,859
2.3 ABC
NFL ON FOX PRESEASON PRE-KICK
5
3,782
1.8 FOX
WHO WANTS TO BE A MILLIONAIRE
6
3,740
2.2 ABC
AMERICA'S FUNNIEST HOME VIDEOS
7
3,484
2.0 ABC
BIG BROTHER (SUN)
8
3,467
1.8 CBS
BIG BROTHER (THU)
9
3,372
1.9 CBS
BIG BROTHER (WED)
10
3,131
1.8 CBS

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

Sports data

Explore our sports data hubs to discover the power of sports programming, teams and athletes.

The Women’s World Cup

Featured
The 10 most influential women footballers on Instagram

# Player Name Country Instagram handle Followers
1 Alisha Lehmann @alishalehmann7 13.4M
2 Alexia Putellas @alexiaputellas 2.8M
3 Alex Morgan @alexmorgan13 10M
4 Jordyn Huitema @jordynhuitema 1.6M
5 Marta @martavsilva10 2.5M
6 Megan Rapinoe @mrapinoe 2.1M
7 Jule Brand @jule_brand 198K
8 Alessia Russo @alessiarusso99 457K
9 Sakina Karchaoui @sakinakarchaoui 727K
10 Samantha Kerr @samanthakerr20 1.2M

The Men’s World Cup

Featured
The 10 most influential men footballers on Instagram

# Player Name Country Instagram handle Followers
1 Cristiano Ronaldo @cristiano 398.2M
2 Leo Messi @leomessi 518.8M
3 Neymar @neymarjr 196.4M
4 Kylian Mbappé @k.mbappe 82.9M
5 Viní Jr. @vinijr 27.8M
6 Gavi @pablogavi 12.1M
7 Karim Benzema @karimbenzema 62.5M
8 Paulo Dybala @paulodybala 51.5M
9 Robert Lewandowski @_rl9 31.7M
10 Eden Hazard @hazardeden_10 27.2M

Quarterly US audio listening trends

Unlock the quarterly audience data that highlights how listeners are consuming ad-supported audio across platforms with The Record.

Talk to our team of experts.

Methodology

Audience data powering a better media future for all people

As a global leader in media measurement, data and analytics, we’re dedicated to learning all about audiences–through rigorous, industry-leading data methodologies.

Big data

Unlock scale with our unmatched coverage through the industry’s largest network of big data integrations.

Panels

Feel confident in data quality. Nielsen’s industry-leading panels ensure audience representation and persons-level granularity.

Identity

Uncover the ‘who’ across platforms, devices and content through Nielsen and Gracenote’s identity systems.

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